In the new historical period, Hefei Royalstar Electronics Group builds smart home whole value chain ecosystem by “mass entrepreneurship and innovation” mechanism. It has been selected as “the national small and micro enterprises entrepreneurial innovation demonstration base " and “the second batch of national demonstration base of mass entrepreneurship and innovation " successively. And Royalstar Group completed the industry transformation from a household appliance manufacturing enterprise to a “Internet of things” company, mechanism transformation from the employment relationship to partnership and value transformation from pursuing profits to build value, which also brings revolutionary development for itself.

During the opening of the 19th National Congress of the Communist Party of China, Royalstar mass entrepreneurship and innovation progress was reported by Chinese electronic newspaper, which was mainly be in the charge of the industry ministry and information and technology department. And Baochun Pan, the chairman of Royalstar Group, said that, Royalstar will continue to increase self innovation and tribute Chinese people with better results.

The media reports as follows：

The original report is as follows: To hug future with intelligence, Royalstar tributes our country with transformation and innovation

In the new historical period, Hefei Royalstar Electronics Group builds smart home whole value chain ecosystem by “mass entrepreneurship and innovation” mechanism. It has been selected as “the national small and micro enterprises entrepreneurial innovation demonstration base " and “the second batch of national demonstration base of mass entrepreneurship and innovation " successively. And Royalstar Group completed the industry transformation from a household appliance manufacturing enterprise to a “Internet of things” company, mechanism transformation from the employment relationship to partnership and value transformation from pursuing profits to build value, which also brings revolutionary development for itself. And Baochun Pan, the chairman of Royalstar Group, said that, Royalstar will continue to increase self innovation and tribute Chinese people with better results.

From Traditional Appliances to Internet of Things Company

To Achieve Revolutionary Development

With a developing history of more 60 years, Royalstar as a old national brand, meets an important problem during its transformation process. That is how to reduce stocks, increase quantity and find a proper mass entrepreneurship and innovation way for itself. Because the three main business of home appliances, new energy and building materials are connected with Home industry. Royalstar followed the trend of our times and step on its transformation road from traditional home appliance manufacturer to smart home whole house system solutions suppliers by cloud storage, big data, artificial intelligence, proprioceptive interaction and Zigbee wireless network technology under the topic of intelligent home. It brings users with personalized, diversified, high-end and intelligent consumer experience, and strive to reach the commanding heights of smart home development industry.

Based on the “three carriages” of home appliances, new energy and building materials, Royalstar launched a whole house control system by integrated intelligent hardware and system software. As for hardware, Royalstar has intelligent voice housekeeper, which provides eight main categories and more than 50 AI services in total, and othe intelligent equipment, like Chunshu, which won the national award. Besides, intelligent heating floor, intelligent toilet cover, intelligent temperature control shower and other building materials home appliance products are famous. And Royalstar also has economical shower room and compound product of integrated shower room with a combination of building materials, home appliance and energy supporting. As for system, Royalstar launched the smart home sub-interface system, smart home remote control software, which covers the intelligent service of immediate control, timing task arrangement, and basic scene options. It also allows users to timely get home information and ensure its security.

At present, NB-IoT (narrow band Internet of things) with low power, low cost and wide coverage features, is the hot word. And it has achieved large-scale commercial trial in home, agriculture, logistics, monitoring, transportation and other fields. The MIIT issued in this year’s on promoting construction development of mobile NB-IoT notice that the construction of wide coverage, large connection, low power mobile NB-IoT infrastructure and the development of application based on NB-IoT technology is helpful to promote the construction of network and manufacturing powerful nation, and the development of "mass entepreneurship and innovation" and "Internet plus initiative".

In response to the NB-IoT (Narrowband Internet of Things) development at national level and to seize another revolution chance of smart home in the Internet of Things age, Royalstar, in cooperation with Huawei and China Telecom, successfully launched smart door lock based on NB-IoT technology by applying this technology to home appliance field. It is said that this door lock has the following advantages. Firstly, it does not need an external gateway and reduced the cost of remote control door locks. Secondly, it can be used offline. Thirdly, battery life is up to 10 years. Fourthly, it can be used with other smart home appliance products. When the user unlocks through fingerprint, password, card, key or other ways, the user's mobile APP will receive the unlocking information in the first time, like the unlock person and time. The user also can start anti-threat alarm when an emergency occurs. At the same time, the three parties will accelerate the research, development and launch on other items based on NB-IoT's technology, like air conditioners, washing machines, refrigerators, home security. And Royalstar will combine intelligent lighting, curtains, air conditioners, TVs, background music and other smart home products to create a warm and comfortable living environment .

In July of this year, Royalstar also signed a cooperation agreement with China Telecom about "NB-IoT-based Whole House Smart Home". It combines Royalstar years’ precipitation in the smart home industry with the technical solutions of China Telecome. They will cooperate on intelligent security, ombustible gas detection and smart home appliances small products filed and   jointly create NB-IoT home ecology.

Over the past five years, Royalstar has been following the age trend of "mass entrepreneurship and innovation" and complied with the requirements of "New Generation of Artificial Intelligence Development Plan" of the State Council to “promote the integration application of artificial intelligence technology and home building system and enhance the intelligence level of construction equipment and home products”. And it has achieved transformation and innovation from the traditional home appliances to smart home, from home appliances manufacturing enterprises to the Internet of Things company. In the next years, Royalstar will strive to create ten smart home ecosystem. That is "Social Living Room", "Intelligent Healthy Kitchen", "Healthy Bedroom", "Smart Balcony", "Super Bathroom", "Wisdom Study", "Smart  and Loving Restaurant", “Intelligent Fashion Cloakroom”, "Smart Garage", "Smart and Beauty Garden". It will build a new generation of Royalstar IOT ecosystem, and promote the revolutionary development of the smart home industry.

Trinity of Mass Entrepreneurship and Innovation System

Create A "Successful Myth" of New Business Project

Focusing on the five development concepts of "innovation, coordination, greenness, openness and sharing", which is put forwarded by the country, Royalstar, with its mechanism innovation as the core, has created a trinity system of " mass entrepreneurship and innovation centering + partnership system + business division system". This system will introduce maker team which with evaluated promising prospect and focus on smart home industry. And it will turn maker team’s resources to share according to partnership system and give accurate support t maker team’s projects by business division system. In this way, it build a smart home industry ecosystem, with Royalstar as a center, covering products, technology, organization, services, channels and other ecological organizations to integrate the whole society’s outstanding maker resources.

The reason for well recognized "Trinity" system is based on two main points. For one thing, it solves the general problem of lacking of funds, talents shortage and mismanagement of new companies. And it achieve 100% survival of " mass entrepreneurship and innovation " projects which was invested and supported. For another, it solves the problem of "urgent need of talents " and insufficient genetics for innovation for large scale enterprise's . It forms a "1 + 1> 2" interests community between group and the new company starter. The system is more open in the form, more flexible in the content and safer in the result. Thus, it has played an exemplary role in the " mass entrepreneurship and innovation " for other large enterprises.

The important reason why Roylastar can create a successful myth on" mass entrepreneurship and innovation” project is the mutual guarantee of innovation interests, strengthened factors , and industrial operation mechanism.

In terms of entrepreneurship protection, Roylastar Group Leader using their own entrepreneurial experience to give a series support for new entrepreneurs, covering fund, office, operational guidance, technology development, unified after-sales service and quality management. It quickly make up for new entrepreneurs’ disadvantages by Roylastar brand, capital and channel resources.

As for strengthening the elements, Roylastar integrated nine resource elements of capital, brand, information, technology, management, culture, human resources, hardware and market into the center of “mass entrepreneurship and innovation” and opened to external partners who owned certain resources to achieve mutual complementation , integration and sharing of resources.

For operational support, Roylastar implemented a strategy of "classified guidance and segmented support". It divides the start-up projects into three phases, maker phase, start-up phase and growth phase. By providing data analysis, operational guidance, research and development and technology management solutions, entrepreneurs obtained sustainable resource sharing and growth support. For example, during the maker phase, it mainly introduce hardware, initial capital and information. During the start-up phase, the company focus on making up for shortcomings in technology, standardizes team management and introduce large-scale capital and marketing channels in its growth period. For successful new start-up projects, it will further provide high-end resources by many ways, which includes acquired by group, the introduction of third-party investors, listed and exit.

Based on the "Trinity" innovation system and support mechanism, Roylastar has made great efforts to build a smart home " mass entrepreneurship and innovation " demonstration base.    Now it has formed 3 cooperation bases for production, learning and research. It also has set up more than 50,000 marketing outlets across the country and has led to the formulation of two national standards, three industry standards and get more than 500 various types of authorized patents. Meanwhile, Royalstar also reserves 440 mature projects, and has led the special guide fund establishment of smart home " mass entrepreneurship and innovation " project .

In line with the Party and national call for "independent innovation," Roylastar will strengthen its core competitiveness of management, service, channel, talent, brand, value, product development and technology platform support. It will promote the Group's work from mode innovation, concept innovation, resource coordination, mutually win-win, platform sharing and other aspects. Royalstar strives to develop a smart home strategic emerging industries base, which features the largest base in the domestic, the first-class technology in the world, and to promote the transformation and upgrading of China's manufacturing industry by 2020!