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The development history of Royalstar is not only a legend , but also represents the development history of the family industry . Now , the brand of Royalstar has been developed for several decades , its name is the same as the slogan of the company , it still calls loud.

In 1954, the predecessor of Royalstar -- Hefei hardware producer cooperatives was born in Hefei;

In 1981, the cooperative changed to establish a Hefei laundry factory , the total assets amount to  3 million yuan, "Jiajing" and "Baihua" brand washing machine throughout the country.

Creation stage (1992-1995)

▪In 1992, Hefei washing machine general plant and Hong Kong Fengshida investment co., Ltd., Anhui import and export co., Ltd. joint venture to set up Royalstar electric co., Ltd.

▪On December 30th 1992 , the first Royalstar washing machine officially off the line in Hefei. Royalstar entered the "shipbuilding out to sea" era;

▪In March 1994, the Sino-Japanese joint venture Hefei Sanyo & Royalstar Electric Appliance Co., Ltd. was established.

▪In 1994, Royalstar Group Company was recognized as the "State Enterprise Technology Center" by the State Economic and Trade Commission and the General Administration of Customs of the State Administration of Taxation.

▪In 1995, the office procedure "Zero defect Management" was incorporated into the MBA course, with the technical achievement quality, the management improve the quality of the industry, and has been emulated by many enterprises;

▪In 1995, Royalstar washing machine achieved sales and production First in China.

Famous brand stage (1997-2001)

▪In 1996, Royalstar set up a image of "Harmonious business culture" , formed the famous "Harmonious" business philosophy.

▪In September 1996,Royalstar & Maytag Joint Venture established;

▪On March 15th 1997, Royalstar pioneered the red carpet service in China's home appliance industry, which fully embodies the service pursuit of Royalstar respecting customers as God and offering top end service;

▪In 1998, Royalstar washing machine output breakthrough 2 million, won the washing machine industry for four consecutive years of production and sales of the first laureate;

▪On August 20th 1998, Royalstar refrigerator was published , category innovation, quality such as one, achievements in the industry top ten within two years ;

▪On January 5th 1999, "Royalstar" was recognized as the first batch of "famous trademarks in China" by the Trademark Office of the State Administration of Industry and Commerce;

▪On February 17th 2000, Royalstar Academia Sinica was officially listed and operated. In the same year, Royalstar was awarded the title of "Top 100 High-tech Enterprises in China" and "China's Top 500 Industrial Enterprises".

▪In September 2001, Royalstar washing machine won the first batch of "China famous brand products", which indicates that Royalstar has become a competitive brand in China washing machine industry.

Internationalization stage (2002-2006)

▪In April 2002, in order to speed up the pace of entering the international market, Royalstar applied to register a new trademark as ¡°Royalstar¡± suitable for the international market.

▪On July 27th 2004, A-shares of Hefei Royalstar Sanyo Company were listed on the Shanghai Stock Exchange, becoming the first joint venture household appliance listed in China.

▪In October 2004, Royalstar issued "three strategies", that is, diversification strategy, brand development strategy and value-driven strategy. In the same year, Royalstar Solar Energy Co.,Ltd., Royalstar Automobile Co., Ltd., Royalstar small Home Appliance Co., Ltd. Royalstar Kitchen and Sanitary Appliances Co., Ltd., Royalstar Sino-Korea joint venture company has been set up one by one , private capital force is fully activated, from just refrigerator and washing machine to smart home, new energy, new materials three fields go hand in hand. At the end of the same year, Royalstar Guangdong small household appliances,kitchen and bathroom production base completed;

▪In April 2006, Royalstar Shuangfeng Industrial Park star up.

New phase (2007-present)

▪In 2007, Royalstar Group Hefei Shuangfeng Industrial Park officially put into use;

▪In April 2013, Hefei Royalstar Electronic Appliance Group Co.,  Ltd. became the main drafting unit of the national standard of smart body cleaning equipment industry.

▪In 2013, Hefei Royalstar Electronic Appliance Group Co.,  Ltd. to establish intelligent Home Furnishing industry as the leading direction, the establishment of Royalstar smart Home Furnishing whole value chain E&I center;

▪In May 2014, Hefei Royalstar Electronic Appliance Group Co.,  Ltd. become air national standard industry the main drafting unit;

▪In 2015, Royalstar focused on creating "elements of business venture platform", boost 20 entrepreneurial team to success;

▪In April 2016, Hefei Royalstar Electronic Appliance Group Co.,  Ltd. and Chinese aerospace industry become cooperative partners;

▪In June 2016, prime minister Li Keqiang Personally instruct to Royalstar E&I model, "E&I center--business department system--partner system" the trinity of the dual creation model, become a national model of E&I ;

▪In November 2016, Royalstar was selected to the Ministry of Industry and Information Technology "National small and Micro Enterprise Innovation demonstration Base";

▪In June 2017, the General Office of the State Council issued the "opinions on the implementation of the second batch of mass entrepreneurship innovation demonstration base". Opinions: it is clear that Hefei Royalstar Electronics and Electrical Appliances Group Co., Ltd. was selected as the second batch of national "E&I demonstration Base";

▪In October 2017, Hefei Royalstar Electronics and Electrical Appliances Group Co., Ltd. was confirmed by the State Ministry of Industry and Information Technology as the national manufacturing "E&I" platform pilot demonstration project unit.

From the birth of the first washing machine to today, "Royalstar" with its infinite vitality, writing an important page in the history of the household appliances industry. With the concept of smart home constantly put forward, Royalstar which had been dormant for a long time has quietly completed the preliminary layout. In the current annual output is in the forefront of the situation, research, potential innovation, under the guidance of in building smart home appliances industry base, building materials home electrification,intelligent development of household appliances, it is bound to drive industrial development with new brand features and innovative forces.

 
 
 
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