Management philosophy: zero defect management.

The pursuit of excellence is endless.As an active exploration of modern enterprise management experience, Royalstar has formed a unique "zero defect management" mode in the long-term development.The "zero defect management" has been assembled into books, and has been compiled into the MBA course by Tsinghua university and other famous universities in China, becoming the classic of enterprise management.

(1) The principle of zero defect management.

Use of modern means such as information technology, from the beginning of the decision, covering investment, research and development, supply, production, marketing, service and so on each link, and extend from the original product and the enterprise to all new projects and enterprises.

(2)The history of zero defect management:

The concept of zero defect originated from the non-defective operation and production management method of Martin company in the 1960s, mainly to improve product quality.The group proposed "the user is god" in 1986-1991, and "zero defect production" was proposed and implemented in 1991-1995, and "zero defect management" was formally put forward in 1995-2004.

(3) Significance of zero defect management:

Royalstar in the pursuit of product quality in the process of creation of "zero defect management", through constant extension and development, beyond the quality and the management category, become a kind of spirit, royalstar people the pursuit of excellence gives "Royalstar to transcend ourselves, keep pace with The Times" spirit of enterprise.

(4) Specific requirements for zero defect management:

①All links shall not pass the defective decision, information, materials, technology or components to the market and users, and shall not provide defective products and services to the market and users.

②Every link and every level must establish a management system and its implementation rules. In accordance with the regulations, the management should be implemented, and the implementation of the responsibility should be put in place, and there should be no out-of-control loopholes.

③Every aspect of each link has the systematic measures to prevent the deviation of product or work error in advance.

④With the people-oriented, we should give full play to the subjective initiative of each employee, constantly improve the execution ability, and ensure that the products, work and the whole enterprise operate as a state with zero defects.

⑤In accordance with market changes, user requirements and enterprise development, timely innovation and adjustment to achieve dynamic balance, and improve enterprises' agility and rapid response.

(5) Comprehensive zero defect management:

The "zero distance" connection between enterprise management and market change and user demand is realized with market and user as the center.Pursue the enterprise innovation ability, the execution force, the ability to change the limit to ascend.

①The zero defect decision: to grasp the information comprehensively, and to make the plan scientifically.On the basis of a comprehensive grasp information, scientific, systematic, and democratic centralized decision-making mechanism, effective reasonable decision-making organizational structure, to control the process of decision making and decision implementation, the possibility of the decision-making errors to a minimum.

②Zero defect production: keep improving, the whole staff is responsible."A user process is" as warnings, perform full responsibility system, using the technology, control network and the quality analysis and information management, to ensure the quality of products in the technology of "zero defect".

③Zero defect supply: matrix control, cost control.Using the rectangular control system, the functional departments coordinate and control each other, use information means to control and ensure the "zero defects" of parts supply.

④Zero defect service: use your heart more than you think.Guided by the concept of the service, the "red carpet service" mode is implemented.

⑤Zero defect talent management: people-oriented, people do their best, only talent.Royalstar regard employees as the "first capital" of the enterprise, to build "learning enterprise", the best workplace for our employees to realize the life value, to shape employee become a comprehensive quality constantly improve, more hasten is perfect.

⑥Zero defect execution: rigid target, creative action.With strict working system and process specification, the seamless connection and zero defect conduction of each link and each level work flow are realized.Pursue the high efficiency, high quality and zero defect of execution, advocate creativity, initiative labor.

Business philosophy: "New harmonious business”

Royalstar group inherits the essence of huishang culture, innovates and develops the concept of "harmonious business", and forms the "new harmonious business" business philosophy with the characteristics of The Times.

(1)Evolution of the concept of "harmonious business" :

From the declaration on enterprise competition and self-discipline (1997) to the moral spectrum of market competition (1998) to the "new harmonious business" concept of "harmonious business" (1999).

"New harmonious business" is the re-innovation and sublimation of the spirit of "harmonious business", which is the principle of dealing with the social relations between enterprises and outside parties.

(2)Definition of "new harmonious business" concept:

Honesty is the foundation of the foundation: abide by the integrity, always sincere for the society to offer quality products and considerate service;

Open and compatible (open mind) : open up the platform for investors and partners to expand their career and achieve sustainable returns;

Harmonious development (scientific concept) : pursue harmony, create the best development space for employees, and strive to establish harmonious relations with all parties in the society;

Create a win-win situation (the goal of pursuing) : gather force to create, all the stakeholders work together in a harmonious state, win the cause and share the results.

(3)Correct understanding harmonious business philosophy.

" Harmonious" is the form, "business" is the essence.

"Harmonious business" is not unprincipled affable.

"Harmonious business" is not based on human, interpersonal and personnel.

"Harmonious business" advocates: the value orientation of orderly competition.

"Harmonious business" -- integrity, harmony, cooperation, people-oriented;

"Harmonious business" -- is internal, external open, fair, fair competition;

"Harmonious business" -- is the integration of the advantages of the resources to form an innovative joint mind!

"Harmonious" is for "business"!

(4)The concept of "harmonious business".

Sublation "harmonious business" the pursuit of traditional single enterprise profit maximization of the value orientation, "harmonious " means "win-win", "win" and "market rule" the common development of social consciousness in the market, make "harmonious business" concept to a new level.It breaks through the original enterprise operating self-discipline standard, becomes the principle that the prosperity matter deals with various relations.

Service concept: Red carpet service.

（1）Symbol, and the pursuit of: "red carpet" is the symbol of nobility, warmth and glory is, in conformity with the star of "crown" meaning, fully embody the Royalstar statue of the user for god, offer the service of high-end pursuit.

(2) red carpet service specification: three disciplines and eight notices.

Three major disciplines: do not contradict the user, do not receive the user, do not receive the user gifts.

Eight notes:

Abide by the appointed time, the door is on time;

Carry "apologetic letter, apologize to the door;

Cover "door shoe", door service;

Roll out the red carpet and start maintenance;

Clean the machine after repair and keep it clean.

Test the maintenance effect in person;

Explain the cause of failure and introduce the use of knowledge;

The service is warm and polite.

Marketing concept: Channel is king, decisive victory terminal.

Channel is king -- channel is one of the most important assets of the enterprise.It is a way for enterprises to transfer products to consumers, including their own sales agencies, agents, dealers, retail stores and so on.The vast majority of sales channels go through the process from the manufacturer to the dealer to the retail store.

Win terminals, the terminal is, selling products directly to consumers face to face, the terminal building is the place to sell goods with hardware materials have a beautiful and imposing manner, inflammatory, and through software promotion to make sentiment, make real sales terminal.

Generally, terminals include soft terminals and hard terminals:

1)Hard terminal: Refers to the terminal hardware facilities, such as goods, packaging, accessories, accessories, VI, selling form (isolation tank selling practices, customize, experience marketing, personnel, direct selling), display location and layout, materials (manual, DM, POP, tabloids, etc.), promotional material, auxiliary display objects (storefront, air-conditioner, special shelves, etc.), cleanliness, and other brands of similar goods (race), the significant difference between and so on.

2)Soft terminal: Refers to the terminal software, such as: staff dress, appearance and manner, personnel quality and way of talking, hospitality attitude, understanding of the enterprise and product knowledge and understanding of the industry and competing goods, sense motive and the ability of random strain, and the difference between competing goods promotions specialist personnel, and so on.